Marketing

I saw a genius social media post last week. I don't think the person posted it with any intention of generating as much response as they did. It didn't even promote their business very well - but it could be so easily adapted and used for yours. Quite a few of you have already seen it, and commented. 

So what made it so good?

First of all, they choose a topic that most Brits feel quite strongly about - a full cooked breakfast. They asked a question, a really simple question. 

Why are posts l…

I often recommend direct mail as one of the most effective, lowest cost marketing methods to build your business. It's a simple thing to do: send out carefully written mailings to people who have opted in to receive your updates. if you do it by email, it's incredibly cheap, practically free. 

Once your list grows larger than about 50 people, it becomes necessary to use a mailing service provider such as Mailchimp or Mailerlite. If you just send out bulk mailings using your usual email system, …

Millionaire entrepreneur James Caan says he made his money by 'zigging' when everyone else was 'zagging'. I'd say LinkedIn is the social media equivalent of that strategy.

Since Microsoft made their investment, LinkedIn has gone from strength to strength yet a lot of tourism businesses don't use it. LinkedIn's main initial use was to help professionals make connections with each other. Now it's evolved to become a sort of facebook for professionals.

It's not the obvious place to go to, to look…

Do you know what information you need to include on the home page of your website to get results? 

Most people don't.

We could have a long conversation about search engine optimisation and how using lots of headings and putting the most important information at the top of the page is essential... but there are some other very straight forward things you also need to do. 

Of course every site is different and has varied objectives but it's worth checking that you're doing all these. A lot of…