Make your customers cry

Actually I’m not exactly suggesting that you should make your customers cry but the fact you’re reading this demonstrates the power of emotions.

Many believe that marketing is expensive or difficult. It really isn’t.

Avoid being bland.

Make an impact by being memorable.

Develop a strong emotional appeal.

Make people feel something.

That’s all you need to do.

There are many ways to do this, no matter what it is that you need to ‘sell’.

Telling a story or giving a little information that creates an emotional response means that people have a connection with you and want to know more about what you do. This could be in a conversation, a blog, on social media, your website ‘about’ page… or anywhere else you can think of.

Most emotional appeals are directed at the reader or the visitor e.g. “come and meet up with your family and friends, and enjoy some special times together: you deserve it after so many difficult months apart”.

You might also think about telling people more about you and your business. Not everyone feels comfortable with this, and you won’t want to over-share, but an element of vulnerability or honesty can help potential visitors understand and identify with you.

I’m not saying you need a sob story. Or that you should exaggerate. Or even that you need to tell anything you’re not comfortable with.

You can simply be honest, and be you.

What do you love to do? What made you start your business?

Why do you do what you do? What are your dreams and passions?

Is there something that you’re really interested in, that helps people understand you better, and perhaps can help visitors see why your business is good for them?