Ideas & knowhow
Right marketing, wrong time?
Good marketing is often said to be 'promoting the right product to the right people in the right place at the right price'. It is but there's another essential element most never think about.
Timing is everything
Try selling flip-flops in Winter. Or serving hot stew on a hot Summer's day. It just feels wrong.
But... we don't always use that knowledge.
We post on social media first thing in the morning because it suits us to make it part of our morning routine. Porridge and a quick facebook…
Top tips for online booking sites
This blog was written by Ross Williams at Beyonk
If you’re using an online booking system here are some tips to make sure you’re getting your money’s worth from it.
At Beyonk we try to ensure the businesses we work with get the most out of our systems. Here are some essentials you should be trying to get from your system and how it can help your business as a whole:
Set Up
It’s one thing having online booking available on your website, but don’t forget it needs to be visible. ‘Clicks kill’ …
Single solution to many marketing problems
Do you ever feel like your potential guests and visitors are just 'not getting it'?
That maybe people just don't realise how good you are, that you have the most fantastic business?
Perhaps they keep asking the same questions over and over again, or miss the point on what you have to say?
Or maybe you're sometimes downhearted because you know you're offering a brilliant service or experience and yet you just don't seem to be able to charge the prices you'd like, or attract the visitors you want?
Optimise your Google Business Profile
This is something you can quickly do to raise the profile of your business.
It's easier and quicker than you think so if you're been putting it off... do it now!
It's important. It's free. It's optimising your Google Business Profile - the new name for Google My Business. Don't worry about the 'optimise bit' - I'll explain.
92% of search engine searches are on Google so it's incredibly powerful. You want your business to show up as high in the results pages as possible. You don't need any te…
Electric Vehicle Charging Points
Remember the days when B&Bs went from having ‘hot and cold running water in each room’ signs and then had to upgrade to full private bathrooms because the market demanded it? And then WIFI became the must-have? At some point this will happen with EV charging points…
The following is intended to provide some links and points to consider. It does not constitute direct advice*.
Considerations:
- Do you need to upgrade your electricity supply?
- Have you told your insurance company you plan to…
Ukraine
A few people have asked whether to post about the situation in Ukraine on their business pages on social media. They’ve said it feels wrong to not acknowledge what’s happening, but perhaps visitors don't expect comments about the news on tourism business accounts?
Some businesses and individuals are posting what they’re actually doing to help. This could encourage others to do something similar, and raises awareness of the issues. Some say it’s ‘virtue signalling’ and you don’t need to tell…
Using and responding to reviews
I’ve spoken to many tourism business owners who feel really demoralised when this happens. It’s so easy to focus on one bad review, even when all your oth…
Marketing mind-reading
Imagine if I tried to get you to pay money for something you'd never heard of? Would you pay? For your sake, I hope not!
Would you buy something you knew about, but didn't see how you could benefit from it? I doubt it.
Imagine now that your friend has recommended something to you. They're full of praise and you can see how great it would be for you too. You're thinking about when you can buy it, how you can get it. Your mind isn't even focusing on how much it costs - you're ready to pay what is ne…
The power of three
If you want people to remember something, put it in a list of three.
If you want to help someone make a choice, give three options.
If you want people to feel comfortable enough to book or visit you, use three things.
(see what I did there?!)
Three is a powerful number - very useful in marketing
Our brains like to have choices, but not to feel overwhelmed. They also like to remember information in patterns and 3 is the smallest 'pattern' for brains to find.
We grow up thinking t…
Are you wasting time on the wrong social media?
There’s a marketing saying, ‘fish where the fish are’. There’s no point promoting into a vacuum.
It used to be hard to know what marketing activities were actually working. Now it’s easier, particularly if you’re trying to work out how to get people to your website. There are essentially four ways people will come to your website:
1. By searching on Google & other search engines
2. By typing in your domain name
3. By foll…